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Home > Social & Environmental Activities (CSR) > What's New > 2013 > Environmental topics

Environmental topics

Harvesting Buckwheat to Revitalize Farming Area (Japan)

Carefully picking soba seeds

Sharp employees learn how to make soba noodles from scratch under the guidance of local residents

Participants in the field

Taki Town in Mie Prefecture is an idyllic rural setting that is home to Sharp Corporation's Mie Plant. Unfortunately, like many other areas of Japan's countryside, it is witnessing more and more farmland being abandoned due to crop damage from animals and a shortage of farm successors.

With the goal of doing their part to prevent farmland from falling into disrepair, Mie Plant employees decided to get together with local residents and use an idle field to grow soba, or buckwheat.

The soba was planted in summer, and after a successful growth period, approximately 80 participants gathered on December 8, 2012 to pick about 10 kilograms of soba seeds. Following this plentiful harvest, local residents kindly hosted an event to give participants a chance to try making soba noodles, starting right from the seeds. The day culminated with everyone enjoying a bowl of soba noodles along with a mixed rice dish prepared by the hosts.

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