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Home > Social & Environmental Activities (CSR) > What's New > 2013 > Environmental topics

Environmental topics

SMEF Joins 12-12-12 Cleanup Campaign (United Arab Emirates)

SMEF contributed 17 volunteers to the cleanup

On December 12, 2012, Sharp Middle East FZE (SMEF) employees joined people around the UAE (United Arab Emirates) in the 12-12-12 Cleanup Campaign. This massive effort to pick up litter in the countryfs deserts is sponsored by an NGO, the EEG (Emirates Environmental Group).

SMEF's in-house Eco-Positive Team, which regularly holds environmental education and community service activities, took the lead in publicizing the EEG's cleanup campaign by making posters to inform fellow employees.

The 17 SMEF employees joined about 42,000 participants nationwide-a number that easily outdid last year's campaign]in working up a sweat for a good cause. The UAE now has 119 tons less plastic bottles, cardboard, old tires, scrap metal, and other waste littering its beautiful deserts.

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