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Home > Social & Environmental Activities (CSR) > What's New > 2014 > Environmental topics

Environmental topics

SMEF Joins Desert Cleanup Campaign by Environmental NGO(United Arab Emirates)

Participants from SMEF

Cleanup activities gathering tens of thousands participants every year

Certificates of joining the activity

On December 11, 2013, Sharp Middle East FZE (SMEF) in Dubai joined the Cleanup Campaign sponsored by an NGO, the EEG (Emirates Environmental Group). This major effort to clean the country's desert gathers tens of thousands participants every year and has been held 12 times so far this year.

Following last year, SMEF employees joined the activities, wearing matching T-shirts and working hard on the cleaning activities. In consideration of environmental factors, the campaign uses biodegradable plastic bags, which can be degraded by microorganisms into the soil, and gloves which can be used repeatedly.

In recent years, the government and NGOs in the United Arab Emirates have carried out a host of activities aiming at raising people's awareness for environment. SMEF hopes to contribute to expanding such activities by promoting the employees' participation and enhance their environmental awareness.

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