To celebrate the International Day for Biodiversity on May 22, 2010, Sharp-Roxy Sales (Singapore) Pte., Ltd. (SRS) and Sharp Electronics (Singapore) Pte., Ltd. (SESL) joined forces to co-sponsor audio and video equipment for the BiodiverCity Photo Exhibition organized by the National Parks Board Singapore.
The exhibition was held right in the heart of Singapore Orchard Road from May 22 to June 20 and its mission was to share with the public the vast variety of biodiversity that the nation has to offer. This same exhibition was then brought to the World Cities Summit that was held from June 28 to July 1.