“Make products that others want to imitate.” These words, spoken by Sharp founder Tokuji Hayakawa, embody Sharp’s management concept. As a manufacturer, Sharp contributes to society by being the first to make products that meet the needs of a new era. Successive generations of Sharp leaders have, in their own way, pursued this concept by making products that contribute to society and in the process created a corporation that is known and trusted by society.

In 1973, Sharp clarified the unchanging spirit of its founder in the company’s business philosophy and business creed. The business philosophy states that Sharp aims for mutual prosperity with society and stakeholders—the foundation of CSR^* today—by “contributing to the culture, benefits and welfare of people throughout the world.” The business creed calls for “Sincerity and Creativity” and all employees must hold to it and follow it in order to realize the business philosophy.

The goal that Sharp aims at through its CSR efforts is nothing less than realizing the business philosophy through its business activities, as well as through social contribution activities with a primary focus on these business activities. As it strives to create new value by proposing one-of-a-kind products and new lifestyles—calling upon the “gene of creativity” endowed from its founder—and as it fulfills its social responsibility, notably in the environmental and social areas, Sharp will act with sincerity so that it can continue to be a corporation that is trusted by all.

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Corporate social responsibility