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January 24, 2008

Sharp to Introduce Four New E Series AQUOS LCD TVs

Opening the World of Beautiful, Natural-Looking Images in Full High Definition

Color Gradations Are Rendered in Fine Detail with a Sensation of Depth to Deliver "Smooth Picture Quality"

Press Release

Sharp Corporation will introduce into the Japanese market four new models in the AQUOS E Series of LCD TVs that deliver Smooth Picture Quality by reproducing subtle color gradations with rich detail and a strong sensation of depth.

The popularity of LCD TVs is growing rapidly and replacement demand directed toward flat-panel TVs is expanding. Consumers are choosing to replace older living-room models by purchasing new TVs with larger screens and higher resolution.

This AQUOS E Series reproduces impressive pictures with a powerful sensation of depth (TV contrast*1: 15,000:1) by increasing the perceived contrast by optimally controlling the backlight brightness and the aperture ratio of the LCD panel to match the video scene being shown. In addition, proprietary 12-bit BDE*2 circuitry controls the LCD panel to reproduce subtle changes in color values (color gradations) for a smooth, natural-looking picture. Together, this high TV contrast and 12-bit BDE color value rendering deliver Smooth Picture Quality, reproducing subtle color gradations from light tones to dark with rich detail and a strong sensation of depth, enabling viewers to enjoy the full video quality promised by digital broadcasting.

In addition, a compact design with a thin profile, narrow bezel and lighter weight achieves a small footprint with a large screen, allowing these models to be installed in the same space as an existing TV while still providing a larger size screen.

Plus, all E Series models feature a 1-Bit Digital Amplifier that reproduces clear, natural sound, and the AQUOS Familink*3, an advanced interface that enables the viewer to comfortably and easily operate an AQUOS Blu-ray Disc Player, AQUOS HD Recorder, and AQUOS Audio System connected to the AQUOS TV.

By constantly pursuing picture quality, audio quality, design and environmental performance as the pinnacle of flat-panel TVs, the AQUOS is aiming to be the "entertainment TV of choice," offering new audio/visual lifestyles in sizes ranging from living room units to personal models.

Major Features
1. TV contrast*1 of 15,000:1 and 12-bit BDE*2 color value rendering deliver Smooth Image Quality, the latest in LCD technology.
2. All models feature double-speed (120-Hz frame rate conversion) full-HD LCD technology for superior fast-motion image processing.
3. Low Reflectivity Panel for comfortable viewing in bright locations such as living rooms or family rooms.
4. All models are compatible with AQUOS Familink*3 that enables operation of a connected AQUOS Blu-ray Disc Player simply and easily.
5. Environmentally friendly, energy-efficient design.

*1 The maximum contrast level a TV set is capable of achieving (the ratio of maximum screen brightness for an all-white signal to the minimum screen brightness with an all-black signal; in this case, 15,000:1 with AV position set to "Dynamic").
*2 BDE (Bit Depth Expansion) uses a proprietary algorithm that exploits the characteristics of human vision perception to expand the bit depth (brightness levels) for each of the red, blue and green colors in the LCD panel to the equivalent of 12 bits for each color.
*3 Please visit Sharp's website for the latest information on AQUOS HD Recorder, AQUOS Blu-ray Disc Player and AQUOS Audio System models for which operation has been verified.

Product name Terrestrial/BS/CS110° Digital High-Definition LCD TV
Nickname
Model name LC-52EX5 LC-46EX5 LC-42EX5 LC-37EX5
Dot count (H x V) 1,920 x 1,080
Design type Bottom-speaker design
Suggested retail price Open
Date of introduction in Japan March 1, 2008
Initial monthly production 5,000 units 10,000 units 15,000 units 20,000 units

Specifications
Product name LCD color TV
Model name LC-52EX5
LCD panel Screen size 52V-inch
(115.2 H x 64.8 V cm; 132.2 cm on the diagonal)
Drive system TFT (thin-film transistor) active-matrix drive
Dot count 1,920 H x 1,080 V pixels
Screen brightness 450 cd/m2
Contrast 2000:1 (living room contrast 900:1)
Viewing angle Vertical: 176°, horizontal 176°
Backlight source Internal (built-in fluorescent tube)
Speakers 6.5-cm diameter x 2, 2.0-cm diameter x 2
Max. audio output (JEITA) Total 20.0 W (10.0 W + 10.0 W)
AC power supply voltage 100 V AC, 50/60 Hz
Power consumption 305 W
Standby power consumption 0.1 W (23 W when Instant-On function is ON)
Annual power consumption*4 248 kWh/year
Main unit dimensions Display section only 124.3 W x 9.3 D (8.1 at thinnest section) x 80.1 H cm
With table stand 124.3 W x 31.6 D x 87.4 H cm
Main unit weights Display section only Approx. 27.0 kg
With table stand Approx. 29.5 kg
TV reception channels VHF channels 1 to 12
UHF channels 13 to 62
Cable TV channels 13 to 63
Digital BS channels 001 to 999
Digital CS110° channels 000 to 999
Digital terrestrial channels (excluding One-Seg) 011 to 528
(with cable TV pass-thru)
Input/output jacks HDMI input (3 sets)*5
D4 video input (2 sets)
S2 video input
Video input (3 sets)
Analog RGB input (with audio input jack)
Monitor output (combined with S2 jack, doubles as video input and recording output jack)
Headphone output
Digital audio output (optical)
i.LINK (TS) S400 (2 sets)
B-CAS card slot
VHF/UHF antenna input
BS/CS110° antenna input
Telephone line (2,400 bps)
LAN (10Base-T/100Base-TX)
Controller (RS232C)
AC power input
Accessories Table stand (assembled with main unit)
Wireless remote control
AAA dry cell battery
AC power cord
VHF/UHF antenna cable
BS/CS110° antenna cable
Telephone cable
B-CAS card
Modular splitter
Tipover-prevention hardware
Cable clamp set
Operation manual
Easy user’s guide
Warranty card

*4 Measured under standard conditions with AV position switch set to "Standard."
*5 Supports 480i, 480p, 1080i, 720p, and 1080p.



Product name LCD color TV
Model name LC-46EX5
LCD panel Screen size 46V-inch
(101.8 H x 57.3 V cm; 116.8 cm on the diagonal)
Drive system TFT (thin-film transistor) active-matrix drive
Dot count 1,920 H x 1,080 V pixels
Screen brightness 450 cd/m2
Contrast 2000:1 (living room contrast 900:1)
Viewing angle Vertical: 176°, horizontal 176°
Backlight source Internal (built-in fluorescent tube)
Speakers 6.5-cm diameter x 2, 2.0-cm diameter x 2
Max. audio output (JEITA) Total 20.0 W (10.0 W + 10.0 W)
AC power supply voltage 100 V AC, 50/60 Hz
Power consumption 275 W
Standby power consumption 0.1 W (23 W when Instant-On function is ON)
Annual power consumption*4 215 kWh/year
Main unit dimensions Display section only 110.7 W x 9.3 D (8.1 at thinnest section) x 72.4 H cm
With table stand 110.7 W x 28.7 D x 79.6 H cm
Main unit weights Display section only Approx. 23.0 kg
With table stand Approx. 25.0 kg
TV reception channels VHF channels 1 to 12
UHF channels 13 to 62
Cable TV channels 13 to 63
Digital BS channels 001 to 999
Digital CS110° channels 000 to 999
Digital terrestrial channels (excluding One-Seg) 011 to 528
(with cable TV pass-thru)
Input/output jacks HDMI input (3 sets)*5
D4 video input (2 sets)
S2 video input
Video input (3 sets)
Analog RGB input (with audio input jack)
Monitor output (combined with S2 jack, doubles as video input and recording output jack)
Headphone output
Digital audio output (optical)
i.LINK (TS) S400 (2 sets)
B-CAS card slot
VHF/UHF antenna input
BS/CS110° antenna input
Telephone line (2,400 bps)
LAN (10Base-T/100Base-TX)
Controller (RS232C)
AC power input
Accessories Table stand (assembled with main unit)
Wireless remote control
AAA dry cell battery
AC power cord
VHF/UHF antenna cable
BS/CS110° antenna cable
Telephone cable
B-CAS card
Modular splitter
Tipover-prevention hardware
Cable clamp set
Operation manual
Easy user’s guide
Warranty card



Product name LCD color TV
Model name LC-42EX5
LCD panel Screen size 42V-inch
(93.0 H x 52.3 V cm; 106.7 cm on the diagonal)
Drive system TFT (thin-film transistor) active-matrix drive
Dot count 1,920 H x 1,080 V pixels
Screen brightness 450 cd/m2
Contrast 2000:1 (living room contrast 900:1)
Viewing angle Vertical: 176°, horizontal 176°
Backlight source Internal (built-in fluorescent tube)
Speakers 6.5-cm diameter x 2, 2.0-cm diameter x 2
Max. audio output (JEITA) Total 20.0 W (10.0 W + 10.0 W)
AC power supply voltage 100 V AC, 50/60 Hz
Power consumption 226 W
Standby power consumption 0.1 W (23 W when Instant-On function is ON)
Annual power consumption*4 194 kWh/year
Main unit dimensions Display section only 101.0 W x 8.6 D (8.1 at thinnest section) x 67.2 H cm
With table stand 101.0 W x 27.0 D x 74.5 H cm
Main unit weights Display section only Approx. 19.5 kg
With table stand Approx. 21.5 kg
TV reception channels VHF channels 1 to 12
UHF channels 13 to 62
Cable TV channels 13 to 63
Digital BS channels 001 to 999
Digital CS110° channels 000 to 999
Digital terrestrial channels (excluding One-Seg) 011 to 528
(with cable TV pass-thru)
Input/output jacks HDMI input (3 sets)*5
D4 video input (2 sets)
S2 video input
Video input (3 sets)
Analog RGB input (with audio input jack)
Monitor output (combined with S2 jack, doubles as video input and recording output jack)
Headphone output
Digital audio output (optical)
i.LINK (TS) S400 (2 sets)
B-CAS card slot
VHF/UHF antenna input
BS/CS110° antenna input
Telephone line (2,400 bps)
LAN (10Base-T/100Base-TX)
Controller (RS232C)
AC power input
Accessories Table stand (assembled with main unit)
Wireless remote control
AAA dry cell battery
AC power cord
VHF/UHF antenna cable
BS/CS110° antenna cable
Telephone cable
B-CAS card
Modular splitter
Tipover-prevention hardware
Cable clamp set
Operation manual
Easy user’s guide
Warranty card



Product name LCD color TV
Model name LC-37EX5
LCD panel Screen size 37V-inch
(81.9 H x 46.1 V cm; 94.0 cm on the diagonal)
Drive system TFT (thin-film transistor) active-matrix drive
Dot count 1,920 H x 1,080 V pixels
Screen brightness 450 cd/m2
Contrast 2000:1 (living room contrast 900:1)
Viewing angle Vertical: 176°, horizontal 176°
Backlight source Internal (built-in fluorescent tube)
Speakers 6.5-cm diameter x 2, 2.0-cm diameter x 2
Max. audio output (JEITA) Total 20.0 W (10.0 W + 10.0 W)
AC power supply voltage 100 V AC, 50/60 Hz
Power consumption 195 W
Standby power consumption 0.1 W(23 W when Instant-On function is ON)
Annual power consumption*4 166 kWh/year
Main unit dimensions Display section only 90.4 W x 8.6 D (8.1 at thinnest section) x 61.1 H cm
With table stand 90.4 W x 29.3 D x 68.3 H cm
Main unit weights Display section only Approx. 17.0 kg
With table stand Approx. 19.5 kg
TV reception channels VHF channels 1 to 12
UHF channels 13 to 62
Cable TV channels 13 to 63
Digital BS channels 001 to 999
Digital CS110° channels 000 to 999
Digital terrestrial channels (excluding One-Seg) 011 to 528
(with cable TV pass-thru)
Input/output jacks HDMI input (3 sets)*5
D4 video input (2 sets)
S2 video input
Video input (3 sets)
Analog RGB input (with audio input jack)
Monitor output (combined with S2 jack, doubles as video input and recording output jack)
Headphone output
Digital audio output (optical)
i.LINK (TS) S400 (2 sets)
B-CAS card slot
VHF/UHF antenna input
BS/CS110° antenna input
Telephone line (2,400 bps)
LAN (10Base-T/100Base-TX)
Controller (RS232C)
AC power input
Accessories Table stand (assembled with main unit)
Wireless remote control
AAA dry cell battery
AC power cord
VHF/UHF antenna cable
BS/CS110° antenna cable
Telephone cable
B-CAS card
Modular splitter
Tipover-prevention hardware
Cable clamp set
Operation manual
Easy user’s guide
Warranty card




The following information is true and accurate at the time of publication. Manufacture, sale, price and specifications of products may be subjected to change.


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