Japan Search
Press Releases
Press Release Serrch
September 30, 2010

Sharp to Introduce New AQUOS Quattron*1 3D LCD TVs—Two Models in the LB Series

“All-in-One” 3D TVs with Built-in Blu-ray Disc Recorders
Fourth in the AQUOS Quattron Series

Press Releases

Sharp Corporation will introduce into the Japanese market two models in the new LB Series of AQUOS Quattron 3D LCD TVs. The LCD panels in the LB Series (52V- and 46V-inch) use Sharp’s proprietary four-primary-color technology, and both models feature 3D-compatible Blu-ray Disc (BD) recorders.

The LCD panels in the LB Series use four-primary-color technology developed by Sharp based on its proprietary UV2A technology*2. This technology adds Y (yellow) to the three RGB (red, green, blue) primary colors and significantly improves light utilization efficiency to provide a brightness approximately 1.8 times greater*3 than conventional three-primary-color LCD panels, enabling users to enjoy vivid, impressive 2D and 3D images. In addition, these models are equipped with a new Quattron Pure Mode that automatically optimizes high-definition images to match the four-primary-color technology, resulting in smooth, natural reproduction of images from the built-in Blu-ray Disc recorder.

The built-in 3D-compatible Blu-ray Disc recorder enables viewers to enjoy Blu-ray 3D™ video using a single unit. Plus, these recorders are compatible with BDXL™*4, the new format for multi-layer recordable Blu-ray Discs, and can record up to approximately 87 hours*5 of high-definition TV programming in extended recording mode.

These models also offer functions for enhanced connectivity with peripheral devices such as digital cameras and mobile phones, and support wireless LAN adaptors.

Sharp will continue to expand its lineup of AQUOS Quattron LCD TVs featuring four-primary-color technology to meet the diverse needs of consumers.

Product name Terrestrial/BS/CS110° Digital High-Definition LCD TV
Nickname AQUOS
Series name LB Series
Model name LC-52LB3 LC-46LB3
Dot count (H x V) Full high-definition (1,920 x 1,080)
Suggested retail price Open
Date of introduction in Japan November 15, 2010
Initial monthly production 5,000 units

Major Features

1. Four-primary-color technology faithfully renders colors to provide vivid, high-quality images.
2.   Impressive 3D images with screen brightness approximately 1.8 times*3 higher than previous models.
3. Built-in Blu-ray Disc recorder compatible with Blu-ray 3D™ specifications.
4. Extended recording times of up to approximately 87 hours*5 for HD TV programming using new BDXL™*4 disc media.
5. ARSS*6 eight-speaker system integrates video and audio, plus Duo Bass low-vibration woofer.
6. Further expansion in the range of applications, including connectivity with digital cameras and mobile phones, plus support for wireless LAN adaptors (3D photographs taken using a digital camera can be sent wirelessly to the TV).
*1 Quattron is a combination of the word “quattro” meaning “four” in Italian, and the word “electron” in English. The use of four primary colors is a concept designed for LCDs, and differs from the conventional three-primary-color concept of light and color.
*2 Abbreviation of Ultraviolet induced multi-domain Vertical Alignment.
*3 Screen brightness when displaying 3D images compared to Sharp’s previous technology (three-primary-color Advanced Super View LCD without FRED technology).
*4 Specification defined by the Blu-ray Disc Association (BDA) for high-capacity Blu-ray Discs.
*5 In 10X extended record mode using triple-layer Blu-ray Disc media. This level of performance for recording time is not guaranteed, and actual recording time may exceed or fall below the abovementioned time depending on the image quality of the video being recorded and other conditions. The stated recording time is typical and intended as a guideline only.
*6 Abbreviation of “Around Speaker System.” Audio technology in which speakers are arranged around the screen.


Product name Terrestrial/BS/CS110° Digital High-Definition LCD TV
Model name LC-52LB3 LC-46LB3
Screen size 52V-inch
(115.2 H x 64.8 V cm; 132.2 cm on the diagonal)
(101.8 H x 57.3 V cm; 116.8 cm on the diagonal)
Dot count 1,920 H x 1,080 V pixels
TV contrast*7 5,000,000:1
Viewing angle Vertical: 176°, horizontal 176°
Backlight source LED (full-array LED backlight)
Speakers 2.0-cm diameter x 2, 1.5 x 2.5 cm x 2,
4 x 10 cm x 2, 5.5-cm diameter x 2
Max. audio output (JEITA) Total 30 W (7.5 W + 7.5 W + 15W)
AC power supply voltage 100 V AC, 50/60 Hz
Power consumption 195W 180W
Standby power consumption 0.1W 0.1W
Annual power consumption*8 165kWh/year 140kWh/year
Display section only
(W x D x H)
125.7 x 14.0 x 77.9 cm 112.1 x 14.0 x 70.3 cm
With table stand
(W x D x H)
125.7 x 30.0*9 x 82.1 cm 112.1 x 30.0*9 x 74.6 cm
Display section only Approx. 26.5 kg Approx. 23.0 kg
With table stand Approx. 30.5 kg Approx. 27.0 kg
TV reception channels VHF channels 1 to 12, UHF channels 13 to 62, cable TV channels 13 to 63, digital BS channels 001 to 999, digital CS110° channels 000 to 999, digital terrestrial channels (excluding One-Seg) 011 to 528 (with cable TV pass-thru)
Input/output jacks HDMI input (3 sets)*10, D5 video input (2 sets), S2 video input, video input (3 sets), analog RGB input (with audio input jack), monitor output (doubles as video input jack), headphone output, digital audio output (optical), B-CAS card slot, VHF/UHF antenna input, BS/CS110° antenna input, USB, LAN (10Base-T/100Base-TX), i.LINK (TS input), BD-LIVE LAN, BD-LIVE external memory, controller (RS 232C), AC power input
Accessories Table stand (ready-to-assemble), wireless remote control, 3D glasses, AA dry cell battery (alkali), power cord, B-CAS card, tipover-prevention hardware (pre-assembled), operation manual, easy user’s guide, warranty card
*7 The maximum contrast level a TV set is capable of achieving (the ratio of maximum screen brightness for an all-white signal to the minimum screen brightness with an all-black signal; AV position set to “Dynamic”)
*8 Measured according to Japan’s Energy Saving Act based on average household TV viewing time (4.5 hours/day). AV position set to “Standard.”
*9 Depth includes tipover-prevention hardware.
*10 Supports 480i, 480p, 1080i, 720p, and 1080p.

The following information is true and accurate at the time of publication. Manufacture, sale, price and specifications of products may be subject to change.

Top of Page