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May 19, 2011
Japan Broadcasting Corporation
Sharp Corporation

Sharp and NHK Successfully Develop 85-Inch Direct-View LCD
Compatible with Super Hi-Vision, a World First*1

NHK (Japan Broadcasting Corporation) (Shibuya Ward, Tokyo; President: Masayuki Matsumoto) and Sharp Corporation (Abeno Ward, Osaka; President: Mikio Katayama) have jointly developed an 85-inch LCD compatible with Super Hi-Vision, a next-generation television broadcast format. This is a world first for a direct-view display.

NHK began R&D into Super Hi-Vision, which has dramatically higher resolution than current HDTV, in 1995 and aims to begin trial broadcasts in 2020. With approximately 33 megapixels (7,680 [H] x 4,320 [V] pixels), or 16 times the resolution of HDTV, Super Hi-Vision will offer powerful, life-like image reproduction.

Under the joint development, Sharp’s UV2A*2 LCD technology was used to create for the first time in the world a direct-view LCD compatible with the unprecedentedly high display performance of Super Hi-Vision. The combination of the Sharp technology and NHK’s expertise and know-how in Super Hi-Vision will make possible ultra-detailed, super-high-quality images. The incredibly detailed images on the giant screen will immerse the viewer in a virtual-reality-like experience.

Super Hi-Vision-Compatible LCD

Screen size 85 inches (approx. 1.9 x 1.05 m)
Pixel count 7,680 (H) x 4,320 (V) pixels
Brightness 300 cd/m2
Gradation 10 bits for each RGB color
*1 As of May 19, 2011, for direct-view displays compatible with Super Hi-Vision.
*2 UV2A: Ultraviolet induced multi-domain Vertical Alignment. A photo-alignment technology for precisely controlling the alignment of liquid crystal molecules in a simple LCD panel structure.

This LCD will be shown to the public at NHK’s Science & Technology Research Laboratories in Tokyo from May 26 to 29, 2011

The following information is true and accurate at the time of publication. Manufacture, sale, price and specifications of products may be subject to change.

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