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Press Releases

January 20, 2017

Sharp Establishes New Research and Development Center for Home Appliances in Shenzhen, China

Boosts Innovation Capabilities in Home Appliances to Meet Customer Needs in China and the ASEAN Region

Sharp today announced the opening of its newly-established home appliances research and development (R&D) center in Shenzhen, China on January 19, 2017. The new R&D center will serve as a base for the development of home appliances, particularly white goods and audio-visual products, tailored to the needs of customers in China and ASEAN region.

This move is being carried out as part of the company's new management system established in August 2016, when Sharp introduced and implemented a "One SHARP" policy to reinforce its overall strength and capabilities through greater collaboration across its businesses. The company also announced its management policy and commitment to meeting the expectations of, and providing value to, its stakeholders by leveraging strategic growth areas and expanding its business. In addition, Sharp established a new corporate motto, "Be Original," which reflects Sharp's promise to provide customers with products and services that are inspired by Sharp's originality, and that are true to its founding spirit and values of "Sincerity and Creativity". Sharp is implementing initiatives, including measures to maximize synergy by enhancing cooperation among its businesses, to improve management and operational efficiency by effectively utilizing resources across its group of companies.

As part of the company's strategy to strengthen Sharp's position as an iconic and leading global brand, Sharp has restructured its R&D organization located at each of its facilities in Japan, including Yao, Yaita, Hiroshima, Tenri and Sakai. Under the new structure, Sharp will continue to focus its research and development efforts in Japan on strategic focus areas such as the Internet of Things (IoT) and product development to serve the Japanese market.

In addition, Sharp is accelerating programs aimed at expanding its global business and operations. Against this backdrop, Sharp is leveraging the significant potential of the China market - home to the world's largest population - and the rapidly-growing ASEAN region as key growth drivers in the company's international business development.

Under this strategy, Sharp established a subsidiary, Sharp Universal Technology (SZ) Co., Ltd. ("SUT"), in Shenzhen, China in December 2016 to coordinate the group's business in the country. The newly-established home appliance R&D center is situated within SUT and serves as a strategic base for Sharp's business development in China and the ASEAN region. Located adjacent to R&D facilities of Hon Hai Precision Industry Co. Ltd., the world's largest electronic manufacturing services provider, Sharp's new R&D center will also be able to tap Hon Hai's technological innovation expertise and maximize the use of such resources to create synergies.

SUT building where research and development center is established

Opening Ceremony held on January 19
(Toshihiko Fujimoto, Managing Officer, Head of Global Business, Chief Executive Officer of Greater China Business, Chairman of SUT)

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