SHARP Blog

Sharp exhibits at CES 2024, one of the world’s largest technology trade show – Global debut of innovative technologies presented at SHARP Tech-Day –

Sharp’s CES 2024 booth

Sharp Corporation is exhibiting at CES 2024, one of the world’s largest technology trade shows, from January 9 to January 12, 2024 (Tuesday to Friday) in Las Vegas, Nevada, U.S.A.

CES 2024
(Las Vegas Convention Center (Nevada, USA))

At CES 2024, Sharp is introducing representative innovative technologies unveiled at SHARP Tech-Day, Sharp’s first independent technology exhibition event held in Tokyo last November, and promotes various featured technologies to the global market. (Press Release: Sharp to Take Part in CES 2024, Major US Tech Event)  

In this blog, we will introduce some highlights from Sharp’s CES 2024 booth exhibits.


■ Sharp’s CES 2024 booth Exhibit Details

Sharp booth features three zones of Smart Living, Smart Industry and Sustainability exhibiting Sharp’s innovative technologies and products under the theme “Toward the Future for a Better Life.”
[Location: 17229, Central Hall, Las Vegas Convention Center (Nevada, USA)]

Sharp’s President and CEO Robert Wu, observing the Sharp’s CES 2024 booth.

● “Smart Living” zone

This section introduces technologies that reduce various worries at home and make lives richer and more comfortable.

・AI Avatar

This is a virtual explainer (docent) equipped with CE-LLM*1 (Communication Edge-LLM), an edge AI technology now under development that will present the features of AQUOS XLED in a smooth, natural conversational style.

*1 In response to questions from users, it provides smooth, natural conversation and interaction by immediately judging whether to handle the question using edge AI such as a local LLM or a cloud-based AI such as Chat GPT.

・High speed oven

This is a built-in oven that can significantly reduce cooking times thanks to proprietary heating technology and optimal control of the heat source. It adopts the industry’s first*2 Gold Carbon Heater. A whole chicken typically served as a party menu can be roasted in one-third the time of a conventional oven while delivering charcoal grilled flavor.

*2 For built-in ovens; as of December 21, 2023, based on Sharp findings.

・Low noise & High power Hair dryer

This is a new hair dryer delivering high air-flow volume using two motors while reducing noise levels thanks to a proprietary design for the air-flow path. An innovative form factor enables it to be used hands-free.

AQUOS XLED Model for the Global Market

This TV employs mini-LED backlight and quantum-dot rich-color display technology and features an audio system with speakers placed above and below the screen to combine dynamic images with excellent light and dark rendering with an immersive sound field. This is a new-generation TV that provides viewers with a vividly realistic sense of actually being in the middle of the action.


● “Smart Industry” zone

This section introduces ideas to speed up and improve efficiency to industries.

・Life/work update experience to use XR*3 glass

Conversations and ideas that emerge during meetings can be rendered visually utilizing XR technology and AI. Also, this combination can offer solutions to support users by, for example, analyzing the current weather forecast and personal schedules and displaying recommended clothing coordinates as the user stands in front of their wardrobe closet.

XR glass (concept model)
XR glass Demonstration

*3 Extended reality/cross reality: Technology to create new experiences through the fusion of the real world and virtual worlds.

・Polymer Lens Camera and Ultra Compact Camera

A polymer lens camera that will be the “eye” of the AI world, which is capable of high-speed focus adjustment based on the same mechanism as the human eye. Also, an ultra-small camera with high optical performance to be used for gaze tracking. These products will link a person’s intention to see things, go places, and operate devices to the world of AI without requiring touch contact.

Experiencing into the Polymer Lens Camera

AI Olfactory Sensor

Based on a design derived from display substrate technologies, this sensor imitates the sense of smell of living things. By imaging the output, it is possible to use AI to process and evaluate smells, so it can determine more complicated smells compared to methods that measure physical quantities of odorants.

Video of a wine brand guessing demonstration (please click above)


● “Sustainability” Zone

Technologies that produce renewable energy of the future and address environmental issues by improving power efficiency are introduced.

・Low Power Consumption Reflective LCD signage for outdoor

This is a low-power-consumption display utilizing reflected ambient light. By combining a proprietary reflective structure and low-frequency IGZO drive, a full-color video display with high visibility is possible even in outdoor environments.

・Ultra Low Power indoor Display “ePoster”

This display is equipped with E Ink’s*4 latest e-paper platform, E Ink Spectra 6, making it possible to render content with greater color saturation and vividness. IGZO technology has made it possible to make the peripheral circuitry smaller, allowing for narrower bezels. In addition to high visibility like printed paper, it can also maintain the display with zero watts (“0W”) power consumption*5.

*4 E Ink Holdings Inc. (headquarters: Hsinchu City, Taiwan, CEO: Johnson Lee;), the world’s commercial leader in the electronic paper field..

*5 Power is consumed when rewriting the content to be displayed on the screen.

・Indoor photovoltaic device LC-LH

By combining dye-sensitized solar cells, which can convert indoor light into electricity with high efficiency, and Sharp’s LCD technology, this device achieves power generating efficiency approximately double that of typical solar cells used in clocks and calculators. Applicable not only to a variety of small appliances, it will also help reduce environmental impacts by replacing disposable batteries.

・Space Solar Sheet

Next-generation solar cells for use in outer space featuring high power generating efficiency. Thin, lightweight, and flexible, the solar sheet can be used in unprecedented ways for moving vehicles and mobile equipment. For example, it can be stored compactly as a module that can be rolled up and then expanded to cover a large area for generating electricity.


The Sharp booth is attracting many visitors. Many seemed to be interested in the variety of technologies that were being introduced for the first time outside Japan, such as AI Avatar, in which a virtual staff member introduces the contents of the exhibition through smooth conversation, and AI Olfactory Sensor, which can detect smells.

By globally deploying these advanced technologies exhibited at CES 2024, we will enrich people’s lives and promote efficiency support for industries. Please look forward to Sharp’s future.

(Public Relations H)   

<Related sites>
■Press Release:Sharp to Take Part in CES 2024, Major US Tech Event
■SHARP Blog:

「SHARP Tech-Day」(Japanese)

Back to SHARP Blog indexBack to SHARP Blog index
Top