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The Sharp Code of Conduct
II.Enhancement of Customer Satisfaction
1.  To Create and Supply Innovative, Original Products and Services that Meet the Needs of Customers:
1) We will constantly work to conduct surveys and do research to accurately ascertain the needs of our customers.
2) We understand that innovative, original products and services are those that produce a positive impression on customers and that have utility even when viewed from the perspective of saving resources and preserving the environment, and we will work to develop business models and key technologies which will form the core of such products and services.
2.  To Ensure the Safety, Quality and Reliability of Products and Services:
1) In all countries and regions where we do business, we will conduct our business activities in compliance with all safety laws and regulations, and safety standards applicable to products and service, as well as in accordance with internal company rules.
2) Remaining ever mindful that "Quality First in Heart and Mind," we will make safety and quality our first priority. For this reason, we will always build on the following points in conducting our business activities:
·Take every possible measure to maintain product safety and quality, and stand behind them.
·Pursue safety to the greatest extent possible at every step-from research and development, to production, distribution and after-sales service.
·Make the utmost effort to prevent the occurrence of accidents and problems by providing clear, easy-to- understand instruction manuals, and by ensuring that products bear effective labeling for proper and safe use.
3) We will always evaluate the safety, quality and reliability of products from the customer's point of view.
Should a product or service distributed or provided by the Sharp Group companies have caused damage or injury to the life, person or property of a customer, or that there is a risk of same, or in the event that a product quality issue has arisen that reflects on the good reputation of the Company, we will promptly mount an appropriate response in accordance with rules established by the Company, including immediately notifying our superiors.
3.  To Gain the Trust of Customers and Ensure Their Satisfaction:
1) We will conduct sincere and good-faith business operations and service operations, taking into account the social conventions of each country and each region.
2) We will handle inquiries and complaints from customers in a kind, courteous manner, in accordance with internal company rules and guidelines, giving full consideration to the viewpoint of our customers, in order to deliver the ultimate in satisfaction to them. In addition, we will strive to act in a manner that exceeds customer expectations by quickly verifying the matter, and making a good-faith effort to deal with it. We will also provide appropriate feedback on major complaints to the related departments including quality and reliability control departments in order to prevent similar problems.
3) To take full advantage of the opinions and needs of customers, which we regard as basic information necessary to conduct our business activities, we will provide immediate feedback of the information to the relevant departments, including development and engineering, product/service planning, and quality control departments.
Sharp Group Charter of Corporate Behavior
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